NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea? Read More…

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April 22nd, 2009 Posted by IEBA | Apple, Gear, Panasonic, Video | no comments |

HD Everywhere?

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Well, the 2009 Photo Marketing Association’s annual conference is March 3-5 and it’s expected that most everyone who hasn’t already announced a still camera capable of HD video recording— will at the event. This is not to say that video camcorders are not needed any more. I have already shot video with these new “HD-capable” still cameras… and let me tell all the video camcorders out there: your jobs are secure.

The other shoe to drop recently is the first cell phone to tout HD video recording capability. Personally, I am hoping for about 5 MP of quality pictures, but HD video? I doubt it. The proof will be in the pudding when these things actually ship and the video makes its way onto the web for everyone to critically assess.

Either way, the main problem these devices have, aside from the complete lack of control of “camera” functions while shooting, is video that is plagued with problems… Read More…

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February 19th, 2009 Posted by IEBA | Canon, Panasonic, Sony, Video | one comment |

The Next HD Hurdle: Live Video Mixers

se-500_kit_super.gifWhile HDV and the move to HD have produced some truly amazing cameras— even in the consumer arena— compared to what was available for many tens of thousands of dollars just 10 years ago, those of us who regularly produce live shows are facing a new hurdle: expensive HD switchers. Read More…

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July 11th, 2008 Posted by IEBA | Apple, Canon, Computers, Gear, Panasonic, Sony, Video | 5 comments |

P2 is the MOST SECURE…

16gp2.jpgIt really bothers me when corporate marketing drones get so caught up in their own chest-thumping that they fail to recognize the hypocrisy of the stuff spewing out of their mouths.

For example, this is a quote by a Panny rep on a video mailing list:

P2 is reusable thousands of times
and is the must secure form of digital storage on the planet.

Read More…

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May 7th, 2008 Posted by IEBA | Gear, Panasonic, rant | no comments |

The Sounds of Inevatibility.

mrsmith.jpgAgent Smith said:

“You hear that Mr. Anderson?
That— is the sound of inevitability…
It is the sound of your death…”

As I was unable to attend NAB in person, I read the same news as everyone else and there are clearly a few trends that it pays to notice because they will have a dramatic affect on production in the future. Whether or not you want to go this route, the sounds of inevitability are becoming louder. Read More…

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April 18th, 2008 Posted by IEBA | Canon, Gear, JVC, Panasonic, Sony, Video | no comments |

Will AVCHD go Pro in 2008?

avchd_log.jpgAs an emerging video acquisition format, AVCHD holds the promise of offering stunning full HD images at the same data rate as DV. But thus far, all manufacturers of AVCHD cameras are using reduced bitrate settings to offer more recording time on flash media recorders.

Will 2008 finally change all this?

Read More…

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March 12th, 2008 Posted by IEBA | Canon, Gear, Panasonic, Sony, Video | no comments |

Panasonic HMC150. Still wrong.

Panasonic has announced a new addition to its “pro” AVCHD hmc150lead.jpgproduct line that continues to use the design of its popular DV-based AG-DVX100.

The new AG-HMC150 handheld is scheduled for shipment later this year. It joins the on-shoulder HMC70 as one of the two new versions of the same HSC1U AVCHD camcorder that Panasonic released last year. I reviewed the HSC1U camcorder in August of 2007. Does this new camcorder fix the most important limitation of Panasonic’s AVCHD camcorders? Lets find out…

Read More…

February 21st, 2008 Posted by IEBA | Gear, Panasonic, Video | 14 comments |

The Tech-Store is Open.

store2.jpgCan you get a filtered matte box for your camcorder for under $500?
Yes. You can. Two of them in fact.

We’ve combed through the internet clutter and partnered with Amazon.com to build you a very simple store with links to the video gear you should be looking at. It’s not filled with junk. These are carefully selected items we think can help your productions- including a matte box with two filter holders for just $240.

The link is up in the right corner of the page: Tech-STORE. Check it out!

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February 19th, 2008 Posted by IEBA | Canon, Gear, JVC, Panasonic, Sony, Video | no comments |

HDV Grows Up: Sony’s HVR-S270 and HVR-Z7

s270side.gifSony recently unveiled its latest HDV camcorders to the world. This wasn’t just any ordinary product announcement; with the release of these new models, HDV arrived as a true professional video acquisition technology.

Just as MiniDV was a format that evolved into DVCAM and DVCPRO, and eventually DV itself became acceptable for broadcast, and even feature film production, HDV started as a “consumer” version of HD. But it has evolved dramatically in Sony’s latest models.

Read More…

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January 21st, 2008 Posted by IEBA | Gear, JVC, Panasonic, Sony, Video | 10 comments |

Panny take Plasma to 150″ . . . Doing!

panny150.jpgI had opportunity to see Panasonic’s “world’s largest” 103″ plasma screen at the GV Expo… and now I feel like I’d been had. You can’t really claim the 103″ is the “world’s largest” if you, yourself have already tested and are boxing up a 150″ plasma to be shown at CES.

Engadget has a small gallery of photos of the incredibly impressive screen. It could well do with some better anti-glare glass on the front of it…

Read More…

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January 17th, 2008 Posted by IEBA | Gear, Panasonic, Video, rant | no comments |